Serena Williams-backed health startup Quit Genius raises $11m in funding round - (City A.M. via NewsPoints Desk)

  • Quit Genius, which provides personalised digital therapy for addiction, has raised $11million to help bolster its digital therapy services, City A.M. reported.

  • The health tech startup, which provides stop smoking services to NHS, secured the cash injection in a series A funding round.

  • Quit Genius said the funding will help it expand its service beyond cigarette and vaping addiction to include alcohol and substance abuse.

  • "Since our last funding round 18 months ago, Quit Genius has grown rapidly," said CEO Yusuf Sherwan.

  • "Our customer base has increased ten-fold, we have demonstrated industry-leading quit rates and expanded our product offering to vaping cessation," he added.

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