Feedback plc: Bleepa – revolutionising clinical messaging

New medical grade imaging app to be launched at NHS Expo on 4-5 September 2019

Cambridge, 26 July 2019: Further to the Company's strategic review announcement on 10 July 2019, Feedback plc (AIM: FDBK, "Feedback" or the "Company"), the specialist medical imaging technology company, today provides an update on its new clinical messaging product: BleepaTM.

As previously announced, Feedback plans to establish a leading role in the medical communication market. BleepaTM, its new app for clinicians, is currently in beta development and will be formally launched at NHS Expo on 4-5 September 2019 in Manchester.

Based on Feedback's Cadran technology, BleepaTM is a secure, encrypted medical communication tool accessible through smartphones, tablets and desktops that facilitates rapid clinical messaging and review of medical grade imaging for all members of a clinical team, directly from a hospital Picture Archiving and Communications System (PACS). BleepaTM enables faster clinical decision making between team members wherever they are, accelerating and improving patient care.

According to an article published in BMJ Innovations, 97% of hospital doctors routinely use WhatsApp to communicate about patients.1

This increasing trend for clinicians to use personal devices to discuss patient care and make clinical decisions is more convenient and efficient than traditional methods of clinical communication. However, using such methods opens doctors and their patients up to a variety of risks.

BleepaTM addresses growing concerns about these messaging platforms not meeting diagnostics clinical standards and regarding patient data protection. Continued use of non-specialist communication tools could leave both hospitals and individual clinical users significantly exposed and therefore open to the risk of litigation.

The Directors believe BleepaTM will be the only communication tool to be a CE marked medical device. More information can be found at

Dr Tom Oakley, CEO of Feedback, commented:

"We are making rapid progress in the development of our new messaging app, BleepaTM. We believe that it will provide a flexible, accurate and secure method for swift clinical decision making, revolutionising the way in which patients receive treatment whilst safeguarding our doctors from potential litigation. We look forward to showcasing the finished product this September at NHS Expo in Manchester."

1 O'Sullivan DM, O'Sullivan E, O'Connor M, et al WhatsApp Doc? BMJ Innovations 2017;3:238-239.

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