Apple is in talks with private Medicare plans about bringing its watch to at-risk seniors - (CNBC via NewsPoints Desk)

  • According to people familiar with the discussions, Apple has been in talks with at least three private Medicare plans about subsidising the Apple Watch for people over 65 to use as a health tracker, CNBC reported Wednesday.

  • Apple has reportedly met with several of the largest health insurers, as well as some smaller, venture-backed Medicare Advantage plans.

  • However, the people noted that the talks have not resulted in any official deals yet.

  • The latest version of the Apple Watch, which features fall detection and an electrocardiogram, retails for a minimum of $399.

  • While Apple Watch might be more expensive than other trackers, such as the Fitbit, insurance executives say they would work with Apple if the company can show that it helps its members detect potentially serious health problems, avoiding expensive intervention.

  • Last year, Apple signed a deal with Aetna and integrated with United Healthcare for a programme that rewards those who walk at least 10 000 steps per day to subsidise the cost of watch.

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